CASE OVERVIEW – 2022 UNTIL NOW

HIAB_GROUP
MOTION & EVENT

CLIENT

HIAB_GROUP

MY ROLE

MOTION & GRAPHIC DESIGNER

DELIVERABLES

MOTION & VIDEO PRODUCTION
EVENT & SHOWROOM DESIGN
GRAPHIC PRODUCTION

TOOLS

ILLUSTRATOR / AFTER_EFFECTS / INDESIGN / PHOTOSHOP / PREMIERE / SKETCHUP / HEYGEN / FLOW / MIDJOURNEY / ELEVEN_LABS

We are incredibly pleased with Ohana Stockholm’s creativity and responsiveness. They have helped us at Hiab create memorable and effective communication across film, exhibitions, and showrooms.

NILS GERDES | GLOBAL MARKETING MANAGER | HIAB

THE CONTEXT

Hiab builds the heavy machinery that keeps global industries moving. They focus on smart, sustainable load-handling solutions. For a company of that scale, the challenge is making sure their visual communication feels just as innovative as the actual hardware. They need a brand experience that holds up everywhere, whether you’re looking at a screen, reading a technical presentation, or walking into a massive exhibition hall.

THE PARTNERSHIP & EXECUTION

I’ve worked with HIAB for years, first with ’Ohana Stockholm and now as a freelancer. It’s a broad, hands-on role where I get to work with almost every part of the brand. One day I’m animating motion graphics, the next I’m designing for an event or a new set of brochures. My job is simple: keep the brand experience solid and cohesive, no matter where it lives.

MOTION & FILM PRODUCTION

HIAB WSPR+ – The next generation of silent, electric load handling.

TECHNICAL ICONOGRAPHY

I redesigned HIAB’s features icons to create a cleaner, more consistent look for their web and marketing materials. These icons act as visual markers for different crane features and add-ons, making product specifications much easier to scan.