CASE OVERVIEW – 2019
SÖDERHAMNS MUNICIPALITY
BRAND_IDENTITY
CLIENT
SÖDERHAMNS_MUNICIPALITY
MY ROLE
LEAD DESIGNER
VISUAL IDENTITY, LOGO DESIGN, BRAND GUIDELINES, Layout Templates
ILLUSTRATOR / INDESIGN / PHOTOSHOP / POWER_POINT
THE CONTEXT
Söderhamn is a Swedish municipality that needed to modernize its visual presence. In 2019, they initiated a comprehensive rebrand to unify their communications across all touchpoints. The challenge was to create a flexible yet authoritative identity system divided into two distinct branches: one for official municipal affairs and one for destination branding. This case focuses on the primary municipal identity.
SYSTEMATIC CRAFT
Working at the agency ’Ohana Stockholm as the lead designer, I collaborated closely with an Art Director and Söderhamn’s internal communications department. My role was to translate conceptual sketches into a fully functional, pixel-perfect brand system. I made the final logo design, defined the vibrant color palette, established the typographic hierarchy, and created grids and layouts that now form the foundation of their graphic manual.
BRAND COLORS
Blue
Pantone 647
CMYK 95.55.5.25
RGB 35.97.146
Hex #236192
Turquoise
Pantone 2995
CMYK 80.0.0.0
RGB 0.169.146
Hex #009DD1
Green
Pantone 361
CMYK 68.0.100.0
RGB 67.176.42
Hex #40A829
Purple
Pantone 2593
CMYK 60.95.0.0
RGB 132.50.155
Hex #84329b
Pink
Pantone 226
CMYK 2.100.2.0
RGB 208.0.111
Hex #d0006f
Orange
Pantone 151
CMYK 0.50.99.0
RGB 255.130.0
Hex #E07400
Gray
Pantone Warm Grey 6 C
CMYK 5.18.20.40
RGB 165.156.148
Hex #9B9087
White
Pantone Bright White
CMYK 0.0.0.0
RGB 255.255.255
Hex #ffffff
TYPOGRAPHY
Primary typeface
Open sans
Regular
Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
!?%&/#
Söderhams municipality heading, Semibold 42pt.
Lead, Light 20pt – Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud.
Body, Regular 16pt – Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
PRIMARY MARK
TANGIBLE TOUCHPOINTS
